With the holidays just around the corner, many emerging brands are looking to get a jump on their digital marketing and capitalize on increased consumer spending. However, with so many options for marketing campaigns and social media platforms, it can be difficult to know where to start.
And it can indeed be overwhelming, especially if you don’t have a robust marketing team behind you. You might be asking yourself:
Where do I start? What should I consider? Well, this beginner’s guide will shine a light on all the uncertainties you might have around digital marketing for the upcoming holidays, make the most of the holiday season, and will even give you some insights and help get you started in the right direction.
Let’s hop in.
What Do You Need To Know About Holiday Marketing Campaigns?
In the past, holidays were a time for families to come together and spend quality time with one another. However, technology has changed the way people view holidays. Now, instead of spending time with family, many people are glued to their devices. Whether they are checking social media or playing games.
This is not to say that technology is bad, but it has definitely changed the way people view holidays. In the past, people would have to wait until they got home from work or school to start shopping for gifts.
Now, people can shop online from the comfort of their own homes. This has made it easier for people to find gifts for loved ones. This is great news for any online business that sells either physical or digital products because during the holiday season people are more likely to spend more money and be a little more extravagant with their purchases than they’re used to throughout the year.
Why Every Online Business Owner Must Plan A Holiday Marketing Strategy?
Holidays are a great time for eCommerce stores to sell more of their products. This is because people are generally in a good mood and looking for ways to spend their money.
Additionally, holidays usually involve travel, which means that people are away from their home computers and they are looking for ways to shop while they are on the go. Ecommerce stores should take advantage of this by offering mobile-friendly shopping experiences and by offering discounts and special deals.
If you want to really profit from the upcoming holidays then it’s imperative to offer holiday sales and discounts which entice customers to make purchases. Overall, holidays are a great time for eCommerce stores to boost their sales.
How To Beat Your Competition During The Holiday?
In order to make a profit during the holiday season, emerging brands must stand out from the fierce competition that exists. This can be achieved by developing an effective marketing strategy that targets consumers and highlights the unique selling points of the brand.
An effective marketing strategy will take into account the target audience, budget, and objectives of the brand. Additionally, it is important to create a catchy and attention-grabbing campaign that will make consumers remember the brand.
There are several ways to make a brand stand out during the holidays. For example, using festive colors and designs in packaging and advertising can help to attract attention. Offering special deals and promotions is also a great way to encourage people to purchase your products.
You can also go a little bit further and offer referral & loyalty programs and get new customers from your most loyal fans and offer them generous discounts. Especially with the rising cost of acquiring a new customer, businesses nowadays don’t mind breaking even in profit to acquire a new customer because they know that the lifetime value of that customer is worth a lot more in the coming future.
So, it’s important to not be afraid of losing or breaking even when acquiring a new customer
By taking the time to develop an effective marketing strategy, emerging brands can ensure that they are able to profit during the holiday season.
Tips and Tricks To Organize an Efficient Marketing Strategy for Emerging Brands
1. Start early
When it comes to marketing, the early bird definitely gets the worm. Planning your marketing strategy well in advance gives you a huge advantage over your competition and sets you up for success.
Here are a few reasons why you should start planning your marketing strategy as early as possible:
- You’ll have more time to execute your plan.
- You can take advantage of early bird discounts and promotions.
- You’ll be able to track your progress and make necessary adjustments along the way
- You’ll be able to better manage your budget and resources.
2. Set specific, measurable goals
We understand that planning an effective marketing campaign should occur months before the actual distribution of the advertisements. But the question that arises is what you should actually plan. It’s extremely important to set specific, measurable goals when planning your campaign.
Some things to consider when setting goals for your email marketing campaign include: what you want to achieve with the campaign, who your target audience is, what kind of response you are hoping for and what kind of incentive are you willing to give out to entice your customers to purchase more.
Also, it’s important to note that launching a marketing campaign should usually be handled by expert professionals.
Do you have a reliable marketing team behind you? Do you see what your competition is doing and trying to outcompete them by creating perhaps a better product or even a better customer experience?
It is also important to make sure that your goals are realistic and achievable. Setting too high of expectations can often lead to disappointment, while setting goals that are too easy to reach may mean that you are not reaching your full potential.
By taking the time to set specific, measurable goals for your email marketing campaign, you will be able to gauge its success more and make necessary adjustments along the way.
3. Stay organized with a marketing calendar.
Running an online business can be chaotic especially if you sell a physical product, you have too many things that need to be taken care of and it can be overwhelming. you are likely juggling many balls at once. Staying organized can be a challenge, but luckily, there is one tool that can help: a marketing calendar.
A marketing calendar is a great way to keep track of all your marketing activities in one place. It can help you stay on track and ensure that you are hitting your deadlines. Plus, it can be a valuable resource for other members of your team.
Here are some tips for staying organized with a marketing calendar:
- First, decide what format you want your calendar to be in. There are many different ways to format a marketing calendar, so find one that works best for you and your team.
- Once you have decided on a format, start filling in your content. Include things like blog post ideas, social media campaigns, automated email marketing flows, and any other marketing initiatives you are working on.
- Be sure to also include deadlines for each task on your calendar. This will help you stay on track and ensure that each task is completed on time.
- Finally, make sure to review your calendar regularly and make adjustments as needed.
Benefits of having a content marketing calendar:
If you don’t have a content marketing calendar now is the time to create one. This helpful tool will keep your content strategy on track and help you measure your success.
A content marketing calendar will help you:
- Stay organized and on track with your content strategy
- Save time by batching and scheduling your content in advance
- Measure your results and ROI over time
Creating a content marketing calendar may seem like a daunting task, but it doesn’t have to be.
Start by brainstorming a list of topics you’d like to cover in the next month or two. Once you have your list, start mapping out when you’ll write and publish each piece of content. Make sure to leave room for flexibility in your schedule – things always come up! – but having a general plan will help keep you on track.
4. Develop a strategic social media marketing plan for the holiday
Social media has quickly become one of the most popular means of communication, with platforms like Facebook, Twitter, and Instagram boasting billions of users. If you’re a business or individual looking to take advantage of this incredibly powerful tool, you need to know how to create social media content. Here are a few tips to help you get started:
- Figure out what your goals are. What do you want to achieve with your holiday social media marketing campaign? More sales? More website traffic? More engagement? Once you know what your goals are, you can start planning how to best achieve them.
- Identify your target audience. Who are you trying to reach with your holiday social media marketing campaign? Knowing who your target audience is will help you determine which platforms to use and what type of content to create.
- Keep it short and sweet: People scrolling through their social media feeds don’t want to read long paragraphs of text. Keep your social media content concise and to the point.
- Use strong visuals: A catchy image or video is more likely to grab someone’s attention than plain text. Post content that is visually appealing and easy to consume, and make sure it’s adhering to the brand’s image.
- Be consistent: Whether you’re posting once a day or once a week, make sure you’re consistent with your frequency and content distribution.
Advanced Social Media Marketing Strategies For The Holiday
Plan a social media contest
A social media contest is a great way to increase engagement and reach a larger audience. Here are some tips on how to plan a successful social media contest:
- Define your goals. What do you hope to achieve with your contest? Whether it’s increasing brand awareness or generating leads, make sure your goals are clear from the start.
- Choose the right platform. Not all contests are created equal. Pick a platform that makes sense for your brand and will allow you to reach your target audience.
- Keep it simple. The best contests are those that are easy to enter and understand. Avoid complex rules and eligibility requirements that will turn people away.
- Create attractive prizes. Offering valuable prizes is one of the best ways to incentivize people to participate in your contest.
Start using paid ads for brand awareness
Running paid ads can seem like a daunting task, you have to be extremely strategic and meticulous with your expenditures to ensure that you’re not losing money and actually being profitable, but most people end up losing money when they first enter the pool of paid ads.
So, how can you get the most out of your advertising budget and ensure that your ads are working to increase brand awareness?
- Make sure your ad is targeted to the right audience. You want to reach people who are likely to be interested in your product or service.
- Keep your ad simple and easy to understand. The goal is to get people to remember your brand, not to confuse them with too much information.
- Use strong visuals that will stand out and grab attention. Again, you want people to remember your brand, so make sure it’s something they’ll notice.
- Test different placements for your ad to see where it performs best.
Use a social media scheduling tool
If you’re looking for a way to be more efficient with your social media content distribution then a social media scheduling tool can help you save time and money and automate all of your content easily and effectively.
Here are some of the benefits of using a social media scheduling tool:
- You can schedule your posts in advance. This means that you can take the time to write quality content, and then schedule it to go out at the best time for your audience.
- A social media scheduling tool can help you keep track of your posts and performance. This data can be valuable in understanding what content performs well and when is the best time to post.
- Scheduling tools can help you manage multiple accounts easily. If you have multiple social media accounts, a scheduling tool can help you keep track of them all in one place.
Post-high-quality and meaningful content for your audience
If you run an online business, you know that social media is a powerful tool to reach new customers and grow your brand. But what you may not know is how to produce high-quality content that will engage your audience and make them want to come back for more.
Here are some tips for creating social media content that is sure to impress:
- Plan ahead and create a content calendar. This will help you stay organized and ensure that you are posting regularly.
- Use attractive visuals. People are more likely to engage with posts that contain images or videos.
- Write compelling copy. Your headlines and descriptions should be interesting and concise.
- Share useful information. Give your followers something of value, whether it’s tips, advice, or exclusive deals.
- Be personable.
Tips and Tricks for Increasing Sales During the Booming Holiday Season
The holiday season is a great time to increase sales for your business. There are a few things you can do to take advantage of this busy time and boost your sales.
Here are a few tips and tricks to help you get started:
Set up product bundles
Product bundling is a great way to increase sales and boost profits. By grouping together products that complement each other, you can create a package that is appealing to customers and encourages them to buy more.
Here are some tips on how to set up product bundles to maximize your sales:
- Make sure the products in your bundle complement each other. There should be a logical connection between the items so that they work well together. For example, if you sell cosmetics, you could bundle together lipstick, lip liner, and lip gloss.
- Keep the price of your bundle in mind. You want to charge enough to make a profit, but not so much that customers are discouraged from buying. A good rule of thumb is to offer a 10-15% discount on the bundled products compared to the price of buying them individually.
- Create a marketing strategy for promoting your bundles. This could involve launching an email marketing campaign, creating social media posts, or running ads specifically for the bundles.
Focus on targeted campaigns
As the holidays approach, many online businesses are ramping up their marketing efforts. But with so much noise out there, how can you make sure your campaigns are effective?
One way to cut through the clutter is to focus on targeted campaigns. By tailoring your message and offering to specific segments of your audience, you can improve your chances of getting noticed—and generating results. INSTANTLY.
Here are a few tips for creating targeted holiday campaigns:
- Identify your key audience segments. Who are your best prospects? What do they have in common?
- Develop a clear offer. What can you provide that will appeal to your target audience? Make it something they can’t resist!
- Create eye-catching creative. Your campaign materials should be attention-grabbing and relevant to your target audience.
When done correctly, targeted campaigns can be a great way to reach new customers and increase sales during the holiday season. So if you’re looking to make the most of your marketing budget this year, focus on creating a few targeted campaigns that will really resonate with your audience.
Spread out by trying new platforms
If you run an online business, you are always looking for ways to increase brand awareness and get more customers. One way to do this is by spreading your brand to new social media platforms, if you’re only using Facebook and Instagram to promote your business then you’re probably leaving a lot of money on the table.
Because other social media platforms such as TikTok and Pinterest are absolutely making killing some emerging brands because that’s simply where the audience is at.
Here are a few benefits of using multiple social media platforms to increase brand awareness:
- Reach a wider audience: By being active on multiple social media platforms, you can reach a larger number of potential customers.
- Increase your visibility: The more places your brand is seen, the more likely people are to remember it when they need your products or services.
- Get feedback from customers: Social media is a great way to get feedback from customers about your products or services. This can help you improve your offerings and better meet customer needs.
Offer exclusive deals and discounts for loyal customers
Offering exclusive deals and discounts for loyal customers is a great way to show them how much you appreciate their business. Not only will they feel appreciated, but they’ll also be more likely to continue purchasing from your brand more often.
There are a few different ways you can go about offering these deals and discounts. You could offer a percentage off of their total purchase, or a set dollar amount for certain items. You could also offer free shipping on certain orders, or even throw in a free gift with purchase from time to time.
Whatever you decide to do, make sure that your loyal customers know about it! Place signs in your store header, mention them in your email newsletter and make sure they are prominent on your website. The more visible it is, the more likely your customers will take advantage of it.
Following these tips for digital marketing during the holidays will give you a great start to promoting your business online.
Creating a holiday marketing plan, staying active on social media, and running targeted ads are all effective ways to reach your customers and grow your business.
So get started today and see the holiday results you desire!