list-decay-calculation

Email marketing compliance: GDPR, CAN-SPAM, consent and unsubscribes

Does List Decay Rate Include Unsubscribes and Complaints?

Clarify what actually counts in list decay rate. Learn how unsubscribes and complaints factor into list hygiene and why verification matters.

Engagement, segmentation and campaign benchmarks

Email List Decay Rate Formula with a Worked Example

Learn the exact email list decay rate formula with a real-world worked example. Reduce bounces, improve deliverability, and keep your list accurate over.

Engagement, segmentation and campaign benchmarks

How to Calculate Your Email List Decay Rate in a Spreadsheet

Learn how to calculate your email list decay rate using a spreadsheet. Use real formulas to measure list health and reduce bounces.