Inbox Placement

Inbox or spam folder? Know before your audience does

Delivered doesn't mean seen. Send a test through our seed network and find out exactly where your message lands at Gmail, Outlook, iCloud, and Yahoo — down to the Gmail tab.

Start free — 100 credits See pricing

Why it matters

Accurately measure campaign performance

More messages in the inbox means more opens, more clicks, and more revenue. Here's how Inbox Placement gets you there.

Measure what ESPs can't see

Email service providers confirm delivery, but they can't tell you whether your message landed in the inbox, the spam folder, or vanished. Inbox Placement gives you that missing metric, so you can measure real performance, identify problem areas, and troubleshoot what's keeping you from your audience.

Weighted to your actual audience

Placement results are weighted by your mailing list's composition, so the analytics reflect the audience you actually send to. Diagnose and prioritize the problems with the greatest impact on your campaigns — and make safe, strategic deliverability decisions.

Benchmark against other senders

Compare your placement metrics with other senders to see whether a dip is specific to your program or industry-wide. Drill into individual mailbox providers, track trends over time, and fix the root cause quickly.

Granular insight

See exactly which Gmail tab you land in

Primary, Promotions, Social, Updates, or Forums — placement inside Gmail is as important as avoiding spam. Optimize your content until you land where your audience actually looks.

Combine placement reports with blacklist monitoring for the full deliverability picture — and keep your underlying list clean with bulk verification, because placement starts with list quality.