metric-definitions

Email list cleaning and scrubbing: spam traps, catch-alls, disposables and dead addresses

List Hygiene Metric Definitions Your Whole Team Should Agree On

Align your marketing, sales, and operations teams with a shared email metric glossary. Define invalid, risky, and catch-all addresses — so everyone speaks.

Bounce management: hard bounces, soft bounces and bounce rate

How to Define Hard Bounce Rate in a Marketing Report

Learn how to define hard bounce rate in marketing reports with clear, consistent criteria. Reduce list fatigue and improve deliverability using proven.