roi-benchmarks

Engagement, segmentation and campaign benchmarks

Is the 36 to 1 Email Marketing ROI Stat Still Accurate in 2025?

Discover whether the famous 36-to-1 email marketing ROI claim holds up in 2025. Learn how list hygiene and email verification impact real-world results.

B2B lead and prospect list quality

Average Email Marketing ROI for B2B Lead Gen Teams in 2026

Discover the real average email marketing ROI for B2B lead generation teams in 2026. Learn how list hygiene and deliverability drive pipeline results.