As a marketer, you know that email deliverability can make or break your campaign. Even if you have a great message and compelling content, if it doesn't land in your subscribers' inboxes, it's all for naught. That is why choosing the right email marketing platform is crucial. One such platform that has been making waves is ActiveCampaign. In this article, we'll delve into the platform's deliverability capabilities and how you can maximize them.

What is ActiveCampaign?

activecampaign deliverability

ActiveCampaign is a comprehensive email marketing platform that offers a range of features for small and medium-sized businesses. It is designed to help you create and send targeted, personalized messages to your subscribers at the right time. With ActiveCampaign, you can automate your email campaigns, segment your audience, and track your results.

How Does ActiveCampaign Ensure Deliverability?

ActiveCampaign has a number of strategies in place to ensure your emails make it to your subscribers' inboxes. Here are some of the key features:

1. Authentication

ActiveCampaign uses Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) authentication to verify that messages are coming from a legitimate source. This helps prevent phishing and spam attacks.

2. List Management

ActiveCampaign allows you to manage your email lists with ease. You can segment your lists based on various criteria, such as engagement level or purchase history. This helps ensure that your messages are relevant and targeted to your audience.

3. Deliverability Testing

ActiveCampaign offers a deliverability testing tool that allows you to preview your emails in different email clients and devices. This helps you identify any issues that may affect deliverability, such as broken links or formatting issues.

4. ISP Feedback Loops

ActiveCampaign has established relationships with major internet service providers (ISPs) to ensure that your messages are delivered to your subscribers'  inboxes. It also monitors feedback loops to identify any issues that may affect deliverability.

5. Bounce Management

ActiveCampaign automatically manages bounces for you. It removes invalid email addresses from your lists and retries failed deliveries. This helps improve your sender reputation and, in turn, your deliverability.

Email Deliverability Best Practices

activecampaign deliverability

While ActiveCampaign has robust deliverability features, there are still some best practices you should follow to maximize your deliverability rates:

1. Use Double Opt-In

Double opt-in is when a subscriber confirms their subscription by clicking a link in a confirmation email. This helps ensure that your subscribers are engaged and interested in your content, which can improve deliverability rates.

2. Keep Your Lists Clean

Regularly clean your email lists by removing invalid email addresses and inactive subscribers. This helps improve your sender reputation and deliverability rates.

3. Avoid Spam Trigger Words

Avoid using words in your subject line and email content that may trigger spam filters. Examples include 'free' 'urgent' and 'act now'

4. Use a Recognizable Sender Name

Use a recognizable sender name and email address to help build trust with your subscribers. This can also improve your open rates and deliverability rates.

5. Monitor Your Metrics

Regularly monitor your email marketing metrics, such as open rates and click-through rates. This can help you identify any issues that may affect deliverability and make adjustments as needed.


ActiveCampaign is a powerful email marketing platform that offers a range of features to help you maximize your email deliverability rates. By following best practices and utilizing ActiveCampaign's deliverability tools, you can ensure that your messages land in your subscribers' inboxes and drive results for your business.