Black Friday is the biggest shopping day of the year, and it is a day that retailers can't afford to miss. With so many businesses vying for consumer attention, it is important to have a killer email marketing campaign that stands out from the competition.

In this article, we'll go through everything you need to know to create a successful Black Friday email marketing campaign. From crafting the perfect subject line to designing a stunning email template, we've got you covered.

Why is Black Friday email marketing so important?

black friday email marketing

Black Friday is the most important shopping day of the year, with shoppers spending billions of dollars on everything from electronics to clothing. For retailers, this means a huge opportunity to drive sales and revenue. But with so many businesses competing for customer attention, it is important to have a solid marketing strategy in place.

Email marketing is one of the most effective ways to reach customers on Black Friday. According to data from Klaviyo, email marketing drives 27% of Black Friday sales, making it the second most effective marketing channel after paid search.

Creating a Black Friday email marketing campaign

black friday email marketing

Creating a successful Black Friday email marketing campaign requires careful planning and execution. Here are the steps you need to follow:

Step 1: Define your goals

The first step in creating a Black Friday email marketing campaign is to define your goals. What do you want to achieve with your campaign? Do you want to drive sales, increase brand awareness, or promote a specific product?

Once you have defined your goals, you can start to think about the messaging and offers you'll use to achieve them.

Step 2: Segment your audience

The next step is to segment your audience. Not all customers are the same, and you'll want to tailor your messaging and offers to different groups of customers.

Segmentation can be based on a variety of factors, such as past purchase history, browsing behavior, or demographic information. By segmenting your audience, you can create more targeted and effective email campaigns.

Step 3: Craft the perfect subject line

The subject line is one of the most important parts of your email campaign. It's the first thing customers will see, and it can make or break the success of your campaign.

When crafting your subject line, keep it short and to the point. Use action-oriented language and highlight the value proposition of your offer.

Step 4: Design a stunning email template

The design of your email template is another crucial element of your campaign. Your template should be visually appealing, easy to read, and optimized for mobile devices.

Use images and graphics to showcase your products and offers, and make sure your call-to-action buttons are prominent and easy to click.

Step 5: Include compelling offers

The offers you include in your Black Friday email campaign will be a key driver of sales. Make sure your offers are compelling and provide real value to your customers.

You can offer discounts, free shipping, or bundle deals to entice customers to make a purchase. Just make sure your offers are clear and easy to understand.

Step 6: Send at the right time

The timing of your Black Friday email campaign is also important. You'll want to send your emails at a time when your customers are most likely to be checking their inbox.

According to data from Omnisend, the best time to send Black Friday emails is between 9am and 12pm on the day itself.


Black Friday is a huge opportunity for retailers, and email marketing is one of the most effective ways to reach customers on this important day. By following the steps outlined in this article, you can create a killer Black Friday email marketing campaign that drives sales and revenue for your business.