Welcome to the realm of Salesforce and email deliverability, where effective email communication plays a crucial role in driving sales and building strong customer relationships. As an expert in the field, I understand the significance of changing email deliverability in Salesforce and its impact on overall business success. In this comprehensive guide, I will introduce you to the world of email deliverability in Salesforce—a powerful tool for businesses seeking to enhance their email success. Discover the importance of email deliverability, common challenges faced by Salesforce users, and how to make the necessary changes for better deliverability. From understanding Salesforce email deliverability settings to accessing them via Apex code API, you will gain the expertise to take full control of your email communication. Join me on this journey and embrace the potential of Salesforce to revolutionize your email deliverability and achieve exceptional results.

The Significance of Email Deliverability in Salesforce

Email deliverability in Salesforce is crucial for several reasons:

1. Optimal Communication

Effective email deliverability ensures that your messages reach their intended recipients, fostering seamless communication with prospects and customers.

2. Enhanced Sales and Marketing

Improved email deliverability leads to better engagement and higher conversion rates, positively impacting sales and marketing efforts.

3. Customer Relationships

Successful email delivery helps build trust with customers, leading to lasting and fruitful relationships.

Challenges in Email Deliverability in Salesforce

Despite the importance of email deliverability, Salesforce users face several challenges in achieving optimal results:

1. Email Bounce Rates

High bounce rates can negatively impact email deliverability and sender reputation.

2. Spam Filters

Emails flagged as spam can prevent messages from reaching recipients' inboxes, affecting communication success.

3. Deliverability Tracking

Some changes in email deliverability are not always tracked in the Salesforce audit log, making it challenging to monitor and assess deliverability changes.

Changing Email Deliverability in Salesforce

Let's explore the steps to change email deliverability in Salesforce for better results:

Step 1: Understand Deliverability Settings

Explore the Salesforce deliverability settings, including the organization-wide email addresses, email relay, and bounce handling options.

Step 2: Manage Bounce Handling

Implement bounce handling to manage bounce rates effectively and maintain a good sender reputation.

Step 3: Review Spam Filters

Regularly review emails flagged as spam and adjust email content and sending practices accordingly.

Step 4: Access Deliverability via Apex Code API

Use Apex code API to access and modify email deliverability settings programmatically.

FAQs About Changing Email Deliverability in Salesforce

1. Can I change email deliverability settings for specific email templates?

Yes, Salesforce allows you to set different email deliverability settings for specific email templates.

2. How often should I monitor email deliverability?

Regularly monitor email deliverability to identify any issues promptly and ensure optimal communication with your audience.

3. Can I customize bounce handling in Salesforce?

Yes, Salesforce provides options to customize bounce handling based on your organization's requirements.


Changing email deliverability in Salesforce is a game-changing strategy for businesses seeking to optimize their email communication. By understanding the significance of email deliverability, addressing common challenges, and making necessary changes, you can enhance email engagement, boost sales, and foster lasting customer relationships. Utilize the power of Salesforce and its email deliverability settings to drive successful email campaigns and achieve remarkable results. Embrace the potential of Salesforce, and embark on a journey of exceptional email deliverability that propels your business to new heights of success.