As a marketer or business owner, you know the importance of having a clean and accurate email list. Sending emails to invalid or inactive email addresses can harm your sender reputation and result in lower open and click-through rates. That's why it's crucial to check email validity online regularly. In this guide, we'll show you how to do it effectively and efficiently.
Why Check Email Validity Online?
There are several reasons why you should check email validity online. Here are some of the most important ones:
- Reduce bounce rates: When you send emails to invalid or inactive email addresses, they bounce back. High bounce rates can harm your sender reputation and affect your email deliverability.
- Save money: If you're using an email marketing service, you're probably paying based on the number of subscribers on your list. Removing invalid email addresses can help you save money on your subscription fees.
- Improve engagement: When you send emails to people who are interested in your content, they're more likely to engage with it. By removing inactive or invalid email addresses, you can focus on your most engaged subscribers.
How to Check Email Validity Online
There are several ways to check email validity online. Here are some of the most popular ones:
Emaillistvalidation
EmailListValidation uses various algorithms and techniques to validate email addresses, including syntax and domain checks, mailbox verification, and more. You can upload your email list to their website and receive a report on the validity of each email address. They also offer real-time email verification API, which can be integrated into your own website or application.
Verifalia
Verifalia is another email verification tool that checks email addresses for syntax errors, domain validity, and mailbox existence. It also provides a score for each email address based on its deliverability. Verifalia offers a free plan that allows you to verify up to 25 email addresses per day.
Email Hippo
Email Hippo is a comprehensive email verification tool that checks email addresses for syntax errors, domain validity, mailbox existence, and deliverability. It also provides additional information such as the email address's age, creation date, and last activity date. Email Hippo offers a free plan that allows you to verify up to 100 email addresses per month.
Hunter
Hunter is a popular email finder and verification tool that allows you to find and verify email addresses in bulk. You can upload a CSV file with your email list or enter individual email addresses. The tool checks each email address for syntax errors, domain validity, and mailbox existence. It also provides a score for each email address based on its deliverability.
Best Practices for Checking Email Validity Online
Here are some best practices to follow when checking email validity online:
- Check your email list regularly: It's important to check your email list regularly to ensure it's accurate and up-to-date. Depending on how often you add new subscribers, you may want to check your list every month or every quarter.
- Use multiple verification tools: No single verification tool is 100% accurate. That's why it's a good idea to use multiple tools to verify your email list. This can help you catch any invalid email addresses that may have been missed by one tool.
- Remove invalid email addresses: Once you've verified your email list, remove any invalid email addresses. This can help you reduce bounce rates and improve your sender reputation.
- Segment your email list: Segmenting your email list based on engagement levels can help you focus on your most engaged subscribers. This can improve your email open and click-through rates.
FAQs
What is email verification?
Email verification is the process of checking if an email address is valid and active. This involves checking the syntax of the email address, verifying the domain, and checking if the mailbox exists.
Why is email verification important?
Email verification is important because it helps you ensure that your email list is accurate and up-to-date. Sending emails to invalid or inactive email addresses can harm your sender reputation and result in lower open and click-through rates.
How often should I check my email list?
It's a good idea to check your email list regularly to ensure it's accurate and up-to-date. Depending on how often you add new subscribers, you may want to check your list every month or every quarter.
Can I use free email verification tools?
Yes, there are several free email verification tools available. However, they may have limitations on the number of email addresses you can verify per day or per month. Paid tools usually offer more features and higher accuracy rates.