Are you looking for a way to improve your email marketing strategy? Look no further than Hubspot email lists. As an expert in the field, I can tell you that Hubspot email lists are a powerful tool for segmenting your audience and delivering targeted messages. In this comprehensive guide, we will cover everything you need to know about Hubspot email lists, from creating active or static lists to list segmentation and beyond.
What are Hubspot Email Lists?
Hubspot email lists are a feature of the Hubspot marketing platform that allows you to segment your audience based on a variety of criteria. This segmentation can be based on anything from demographic information to past behavior, allowing you to deliver targeted messages to specific groups of people. With Hubspot email lists, you can create both active and static lists, depending on your needs.
Creating Active or Static Lists
When creating a Hubspot email list, you have the option to create either an active or static list. An active list is a dynamic list that updates automatically based on the criteria you set. For example, you could create an active list of all contacts who have opened an email in the past 30 days. This list would update automatically as new contacts meet the criteria.
A static list, on the other hand, is a fixed list that does not update automatically. You would need to manually add or remove contacts from the list. Static lists are useful for situations where you want to create a one-time list, such as for a specific event or promotion.
List Segmentation
List segmentation is the process of dividing your audience into smaller groups based on specific criteria. With Hubspot email lists, you can segment your audience based on a variety of factors, including:
- Demographic information, such as age, gender, and location
- Behavioral information, such as past purchases or website activity
- Engagement level, such as contacts who have opened or clicked on your emails
By segmenting your audience, you can deliver targeted messages that are more likely to resonate with each group. This can lead to higher open and click-through rates, as well as increased conversions.
How to Create a List of All Your Hubspot Contacts
If you want to create a list of all your Hubspot contacts, you can do so by following these steps:
- Go to the Contacts tab in your Hubspot account
- Click on the "Lists" tab
- Click on "Create list"
- Choose "All contacts" as your starting point
- Set any additional criteria you want to use to segment your list
- Click "Save"
Your new list will now be available for use in your email marketing campaigns.
Types of Lists
There are several types of lists you can create with Hubspot email lists, including:
- Lead lists, which are lists of contacts who have shown interest in your product or service
- Customer lists, which are lists of contacts who have made a purchase from you
- Subscriber lists, which are lists of contacts who have opted in to receive your emails
- Engaged lists, which are lists of contacts who have opened or clicked on your emails in the past
Each type of list can be used to deliver targeted messages to specific groups of people, helping you to improve the effectiveness of your email marketing campaigns.
Conclusion
Hubspot email lists are a powerful tool for improving your email marketing strategy. By segmenting your audience and delivering targeted messages, you can increase engagement and conversions. Whether you are creating active or static lists, segmenting your audience, or creating different types of lists, Hubspot email lists can help you achieve your marketing goals.