Email marketing is a powerful tool for businesses to reach out to their customers and prospects. However, sending emails to invalid or inactive email addresses can harm your email deliverability and reputation. This is where email verification comes in. In this article, we will discuss the importance of email verification in Hubspot and how to do it effectively.
What is Email Verification?
Email verification is the process of verifying the validity and deliverability of an email address. It involves checking if the email address exists, is active, and can receive emails. Email verification helps to ensure that your emails are delivered to the intended recipients and not bounced back or marked as spam.
Why is Email Verification Important in Hubspot?
Hubspot is a popular marketing automation platform that allows businesses to create and send email campaigns to their contacts. However, if you send emails to invalid or inactive email addresses, it can harm your email deliverability and reputation. This can result in your emails being marked as spam or blocked by email service providers.
Email verification in Hubspot helps to ensure that your emails are delivered to the intended recipients and not bounced back or marked as spam. It also helps to maintain a clean and updated email list, which is essential for effective email marketing.
How to Verify Email Addresses in Hubspot
Hubspot offers built-in email verification tools that allow you to verify email addresses in bulk or individually. Here's how to do it:
Bulk Email Verification: To verify email addresses in bulk, go to your Hubspot contacts and select the contacts you want to verify. Then, click on the "Actions" dropdown menu and select "Verify email addresses." Hubspot will then verify the email addresses and update the contact records accordingly.
Individual Email Verification: To verify an email address individually, go to the contact record and click on the email address. Then, click on the "Verify" button next to the email address. Hubspot will then verify the email address and update the contact record accordingly.
Benefits of Email Verification in Hubspot
Email verification in Hubspot offers several benefits, including:
Improved Email Deliverability: Email verification helps to ensure that your emails are delivered to the intended recipients and not bounced back or marked as spam.
Maintaining a Clean Email List: Email verification helps to maintain a clean and updated email list, which is essential for effective email marketing.
Cost Savings: Sending emails to invalid or inactive email addresses can result in wasted resources and increased costs. Email verification helps to reduce these costs by ensuring that your emails are delivered to active and valid email addresses.
FAQs
What is the difference between email verification and email validation?
Email verification and email validation are often used interchangeably, but they are not the same. Email verification involves checking if an email address exists, is active, and can receive emails. Email validation, on the other hand, involves checking if an email address is formatted correctly and meets certain criteria, such as having a valid domain name.
How often should I verify my email list in Hubspot?
It is recommended to verify your email list in Hubspot at least once every six months to ensure that it is clean and updated.
Can Hubspot verify email addresses captured in a form?
Yes, Hubspot can verify email addresses captured in a form using its built-in email verification tools.
What happens if I send emails to invalid or inactive email addresses?
Sending emails to invalid or inactive email addresses can harm your email deliverability and reputation. It can result in your emails being marked as spam or blocked by email service providers. It can also result in wasted resources and increased costs.