As businesses continue to rely on email marketing to connect with their audience, email deliverability remains a critical aspect of successful campaigns. HubSpot, one of the leading inbound marketing and sales platforms, offers a range of features to enhance your email deliverability. In this comprehensive guide, we will explore the best practices to improve email deliverability using HubSpot. As an expert on the topic, I will provide valuable insights into overcoming spam filters, optimizing email content, and cleaning up contact lists. By the end of this article, you'll have the knowledge to maximize the effectiveness of your email marketing campaigns with HubSpot.

Understanding Email Deliverability with HubSpot

Before diving into the best practices, it's crucial to understand the concept of email deliverability. Email deliverability refers to the ability of your emails to land in the recipients' inbox without being marked as spam or bouncing. With HubSpot, you can monitor email deliverability metrics and take necessary actions to ensure your messages reach the intended audience.

Best Practices to Improve Email Deliverability

To enhance email deliverability with HubSpot, follow these best practices:

1. Build a High-Quality Email List

The foundation of excellent email deliverability starts with a high-quality contact list. Ensure that you obtain explicit permission from subscribers to send them emails and regularly clean up your list by removing inactive or invalid addresses.

2. Segment Your Audience

HubSpot allows you to segment your email list based on various criteria, such as interests, demographics, and past interactions. Sending targeted and relevant emails to specific segments improves engagement and reduces the risk of spam complaints.

3. Craft Engaging and Personalized Content

Create compelling email content that resonates with your audience. Personalization, such as using the recipient's name and tailoring content based on their preferences, can significantly improve open and click-through rates.

4. Avoid Spam Triggers

HubSpot provides spam checkers to evaluate the content of your emails and identify potential spam triggers. Avoid using spammy words and excessive capitalization to ensure your emails don't get caught in spam filters.

5. Authenticate Your Domain

Authenticating your domain with HubSpot is essential for improving deliverability. Use DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF) records to verify your emails, allowing email providers to recognize you as a legitimate sender.

6. Monitor Engagement Metrics

Track email engagement metrics such as open rates, click-through rates, and bounce rates within HubSpot. Analyzing these metrics helps you understand the success of your campaigns and identify areas for improvement.

7. Use Double Opt-In

Implementing a double opt-in process confirms the subscribers' intention to receive your emails. This extra step reduces the chances of invalid or fake email addresses entering your list and improves deliverability.

8. Include an Unsubscribe Option

Make sure every email includes an easy-to-find unsubscribe option. Providing this choice allows recipients to opt-out if they no longer wish to receive your emails, reducing the risk of spam complaints.

FAQs on Email Deliverability with HubSpot

Q1: Can HubSpot automatically clean up my email list?

While HubSpot offers robust email marketing features, it's essential to manually clean up your email list regularly. This process ensures accuracy and compliance with anti-spam regulations.

Q2: How can I improve email deliverability with automated workflows in HubSpot?

HubSpot's automated workflows enable you to send relevant emails to specific segments at the right time. By delivering valuable content to engaged audiences, you can increase deliverability and drive better results.

Q3: What are the best times to send emails with HubSpot for optimal deliverability?

The best times to send emails vary based on your audience's preferences and time zones. Use HubSpot's email analytics to identify when your recipients are most active and schedule your emails accordingly.


As an email deliverability specialist, using HubSpot to improve your email deliverability is a strategic choice. By implementing the best practices outlined in this comprehensive guide, you can ensure your emails reach the inbox of your target audience consistently. Building a high-quality email list, crafting engaging content, avoiding spam triggers, and analyzing engagement metrics are just a few steps to maximize the effectiveness of your email marketing campaigns. Embrace the power of HubSpot and watch your email deliverability soar, resulting in increased engagement, better conversion rates, and ultimately, business success.