If you're looking for an email marketing platform that offers pay-as-you-go pricing, Mailchimp is a great option. With Mailchimp credits, you can purchase a bundle of email sends and use them as needed. But how much do Mailchimp credits cost? In this article, we'll take a closer look at Mailchimp credits price and everything you need to know about using them for your email marketing campaigns.
How Mailchimp Credits Work
Mailchimp credits are a type of pay-as-you-go pricing that allows you to purchase a set number of email sends upfront. You can then use these credits to send emails to your subscribers. Each email you send will deduct a certain number of credits from your account, depending on the size of your email list and the type of campaign you're sending.
Mailchimp offers credits in bundles of 5, 10, 25, 50, and 100 thousand. The more credits you purchase, the lower the cost per credit. For example, if you purchase 5,000 credits, each credit will cost $0.03. But if you purchase 100,000 credits, each credit will cost $0.015.
Mailchimp Credits Price
As we mentioned earlier, Mailchimp credits are sold in bundles of 5, 10, 25, 50, and 100 thousand. Here's a breakdown of the Mailchimp credits price for each bundle:
- 5,000 credits - $150 (or $0.03 per credit)
- 10,000 credits - $200 (or $0.02 per credit)
- 25,000 credits - $375 (or $0.015 per credit)
- 50,000 credits - $700 (or $0.014 per credit)
- 100,000 credits - $1,500 (or $0.015 per credit)
Keep in mind that these prices are subject to change and may vary depending on your location. Mailchimp also offers discounts for nonprofits and charities, so be sure to check if you qualify.
Advantages of Using Mailchimp Credits
There are several advantages to using Mailchimp credits for your email marketing campaigns:
- Flexibility - With Mailchimp credits, you only pay for the emails you send. This makes it easy to manage your budget and adjust your email volume as needed.
- No expiration date - Mailchimp credits never expire, so you can use them whenever you need to send an email campaign.
- Cost-effective - If you have a large email list, purchasing Mailchimp credits can save you money in the long run compared to a monthly subscription.
Disadvantages of Using Mailchimp Credits
While there are many advantages to using Mailchimp credits, there are also a few disadvantages to consider:
- No automation - With Mailchimp credits, you don't have access to automation features like email sequences and trigger-based emails.
- Less support - If you're using Mailchimp credits, you won't have access to the same level of support as you would with a monthly subscription.
- Less features - Some features, like A/B testing and multivariate testing, are only available with a monthly subscription.
FAQs
Here are some commonly asked questions about Mailchimp credits:
How do I purchase Mailchimp credits?
You can purchase Mailchimp credits directly through your Mailchimp account. Simply click on the “Billing†tab and then select “Purchase Credits†to get started.
How many credits do I need for each email?
The number of credits you need for each email depends on the size of your email list and the type of campaign you're sending. Mailchimp provides a calculator tool to help you determine how many credits you'll need for each campaign.
Can I switch from a monthly subscription to Mailchimp credits?
Yes, you can switch from a monthly subscription to Mailchimp credits at any time. Simply navigate to the “Billing†tab in your account and select “Switch to Pay As You Go†to get started.
Do Mailchimp credits expire?
No, Mailchimp credits never expire, so you can use them whenever you need to send an email campaign.
Do I need to purchase credits if I have a monthly subscription?
No, if you have a monthly subscription, you don't need to purchase Mailchimp credits. Monthly subscriptions include unlimited email sends.
Conclusion
Mailchimp credits are a flexible and cost-effective way to send email campaigns to your subscribers. With a range of bundle sizes and competitive pricing, Mailchimp credits can be a great choice for businesses on a budget or those with fluctuating email volumes. However, it's important to keep in mind that Mailchimp credits do have some limitations when it comes to features and support. If you're looking for more advanced email marketing features, a monthly subscription may be a better choice.