• Introduce the significance of email deliverability for successful campaigns in China.
  • Highlight the unique challenges and opportunities of the Chinese email landscape.
  • Set the intention to provide a comprehensive guide to achieving high email deliverability in China.

Understanding Email Deliverability in China:

  • Define what email deliverability is and why it's crucial for email campaigns.
  • Explain the concept of email deliverability within the context of China's digital ecosystem.
  • Highlight the role of cultural, technical, and regulatory factors in email success.

Cultural Considerations for Email Campaigns in China:

Language and Localization:

  • Discuss the importance of using Mandarin Chinese in email content.
  • Explain the nuances of language and localization for effective communication.

Cultural Sensitivity:

  • Highlight cultural differences that impact email content and design.
  • Offer insights into tailoring campaigns to resonate with the Chinese audience.

Navigating Regulatory Landscape:

China's Anti-Spam Law:

  • Explain China's anti-spam regulations and their impact on email marketing.
  • Provide guidance on compliance and best practices for adherence.

Opt-In Requirements:

  • Discuss the opt-in requirements for sending marketing emails in China.
  • Offer tips for obtaining explicit consent and building a compliant subscriber list.

Sender Identification:

  • Explain the importance of sender identification and authentication.
  • Discuss the use of SPF, DKIM, and DMARC to enhance email authenticity.

Technical Aspects of Email Deliverability in China:

Domain and IP Warm-up:

  • Describe the process of domain and IP warm-up for Chinese ISPs.
  • Offer strategies to gradually build reputation and improve deliverability.

ISP Relationships:

  • Discuss the significance of establishing relationships with Chinese ISPs.
  • Highlight the benefits of engaging with local ISPs for better email performance.

Content Filtering and Engagement Metrics:

  • Explain how content filtering algorithms impact email delivery.
  • Provide insights into measuring engagement metrics to improve deliverability.

Best Practices for High Email Deliverability in China:

Segmentation and Personalization:

  • Emphasize the role of audience segmentation and personalization.
  • Discuss how targeted content improves engagement and deliverability.

Testing and Optimization:

  • Highlight the importance of A/B testing and optimization for Chinese audiences.
  • Offer tips for refining subject lines, content, and send times.

Effective Email Marketing Strategies in China:

Localized Email Content:

  • Discuss the benefits of creating content that resonates with Chinese subscribers.
  • Offer examples of successful campaigns with localized content.

Mobile-First Approach:

  • Highlight the prevalence of mobile usage in China.
  • Provide insights into designing mobile-responsive email campaigns.

Commonly Asked Questions (FAQs):

  1. What are the key factors impacting email deliverability in China?
  2. How can I navigate China's anti-spam regulations for email campaigns?
  3. What strategies can I use to improve domain and IP warm-up?
  4. Are there specific email service providers recommended for email deliverability in China?
  5. How do I ensure my emails pass content filtering algorithms in China?


  • Summarize the key takeaways from the guide.
  • Reinforce the importance of cultural sensitivity, regulatory compliance, and technical optimization for email deliverability in China.
  • Encourage readers to implement the provided strategies and best practices for successful email campaigns in the Chinese market.