Curious about how users engage with your website? Heatmap software provides the answers you seek. Here are the top 8 options compared.

Understanding user behavior on your website is key to optimizing your online presence. Heatmap software offers a clear view of what elements users interact with, where they click, how far they scroll, and even their mouse movements.

What Is Heatmap Software?
Heatmap software provides a transparent view of user interactions on your website. It tracks clicks, scrolls, and mouse movements, and even records user sessions to reveal their entire journey on your site. This data can guide your SEO and web design strategies.

Comparing The Top Heatmap Software Options

Crazy Egg

  • Description: Crazy Egg offers detailed insights into user behavior, including individual clicks segmented by different metrics.
  • Unique Features: A/B Testing Page Editor allows easy testing of new designs without technical knowledge.
  • Pricing: Plans start from $29/month with a 30-day free trial.

Mouseflow

  • Description: Mouseflow focuses on session replays and conversion funnel optimization to identify user friction points.
  • Unique Features: Customizable surveys for gathering customer feedback.
  • Pricing: Plans range from $0 to $299/month.

VWO

  • Description: VWO offers not only heatmapping but also session recordings, testing, and form analytics for comprehensive optimization.
  • Unique Features: Tests like A/B test and split URL test can be implemented without a designer.
  • Pricing: Growth, Pro, and Enterprise plans available.

Hotjar

  • Description: Hotjar provides insights into user attention and interaction, aiding in spotting opportunities and fixing bugs.
  • Unique Features: Visitor recordings and real-time activity monitoring for in-depth analysis.
  • Pricing: Free plan available, with Plus and Business plans starting from $31/month.

Lucky Orange

  • Description: Lucky Orange offers analytics tools, live chat, and visitor recordings for real-time insights and user support.
  • Unique Features: Proactive chat initiation and automated replies for enhanced user experience.
  • Pricing: Plans range from $35 to $150/month.

FullStory

  • Description: FullStory focuses on session recordings to identify errors and improve user experience.
  • Unique Features: Alerts for user frustration signals help pinpoint issues.
  • Pricing: Business and Enterprise plans available, with a 14-day free trial.

Smartlook

  • Description: Smartlook provides session recordings and funnel analysis to improve mobile and website experience.
  • Unique Features: Mobile application functionality for mobile app optimization.
  • Pricing: Free plan available, with paid plans starting from $39/month.

Attention Insight

  • Description: Attention Insight uses AI attention heatmaps to predict user engagement with website elements.
  • Unique Features: Predictive heatmaps for determining the most engaging website elements.
  • Pricing: Solo and Team plans available, with a 7-day free trial.

Choosing the Right Heatmap Software
Consider factors like features, pricing, and technical setup when selecting heatmap software for your business. Each platform offers different advantages, so assess your needs and resources to make the best choice for optimizing your website's performance.