Email marketing is one of the most important and most often overlooked tools in digital marketing. It is a tool that can be used to reach out to customers, keep them updated on your latest products or services, build relationships and also have a bulletproof database of loyal customers with no third-party interference. It is also relatively inexpensive and can be done quickly and easily.
Although it can be an efficient tool to add to your marketing arsenal, it also has some drawbacks, such as dealing with invalid email addresses that are occupying your lists with no benefits added. This can cause some pretty disastrous consequences such as high bounce rates, poor deliverability, spam traps, and even the risk of getting your account blacklisted.
A Secure mail validation service can help solve these problems by verifying the accuracy of email addresses on your contact list. In addition, an email verification service can also improve your deliverability rates, improve the sender’s reputation, and position your emails in the right inbox placement. Saving you time and money in the long run.
When you validate email addresses that exist and are accurate, businesses can improve their marketing campaign and avoid bounced emails, reducing spam complaints. Additionally, email cleaning services can help to protect against invalid emails and prevent bounced emails from being sent to customers.
This increases the chances of the email being delivered to the recipient and also reduces the chances of getting marked as spam as well as syntax errors.
Why Email Validation Tools Are Essential?
A reliable email validator is essential for anyone who wants to maintain a healthy e mail list. By validating email addresses on your list are accurate and active, you can be sure that your emails are reaching their intended recipients.
Using an email verification tool can help you avoid potential bouncebacks and deliverability issues and toxic e mail addresses.
It can also save you time and resources by cleaning up your e mail list in an automated and efficient way. And most importantly give you valuable insights into your subscribers’ engagement levels and an instant bounce analysis. Making you aware of what works and what doesn’t.
If you’re not already using an email verification tool, now is the time to start. There are many great options available, today we’re going to be exploring the best ones.
Common Reasons for an Email Address to Be Invalid
If you’ve ever sent an email to an invalid address, you know how frustrating it can be. You spend all this time crafting the perfect email, only to have it bounced back due to a simple error. But what exactly causes an email address to be invalid?
There are a few different reasons why an email address might be considered invalid. One of the most common is simply typos. If you accidentally swap out a letter or two, your email is likely to bounce back. Another common reason is an outdated email address. If someone hasn’t used their account in a while, the server may have deactivated it.
Here Are 6 Reasons Why An Email Address Is Invalid
1. Changed server provider
Take an example in which a person first uses a local email service provider before migrating to Gmail or Hotmail. In certain instances, the recipient will not get your emails, even though the older ones could still be active.
2. Switching positions within a company
Depending on their position, each employee will have a different email address. Employees in the C-suite, mid-levels, and junior ranks use different email address formats. Your email messages may bounce when someone is promoted from a junior to a mid-level position since their email address is no longer functional.
3. Changed job entirely
People frequently change jobs, and when they do, emails may be forwarded to another person or become unreachable.
4. Dead domain
When the email provider is down, your emails will not be delivered. Businesses do shut down, and email service providers are no exception. This means that many e mail providers addresses are invalid. Therefore, it is crucial to verify the accuracy of the email addresses in your email list.
5. Domain no longer exists
When a company closes or changes its domain, the email addresses associated with it become inactive. Using email verification services, you can quickly verify whether the email address is authentic or is associated with an invalid domain. By doing this, the bounce rate could be significantly reduced.
Luckily for you reading this, there’s an easy way to avoid these problems: using an email verification service. These services will check your bulk email list and make sure they’re all valid before you send your email.
How Does an Email Validation Service Work?
When you submit your email database to a bulk email verifier, it will run various tests on each address to see if it’s valid. For example, they will check the syntax errors and the domain validation, and also identify any disposable email detection.
If an address is found to be invalid, the email validation service will notify you so that you can remove it from your list. This can help improve your deliverability because it ensures that you’re only sending emails to people who actually want to receive them.
While not every bulk email checker operates in the same approach, most do it in three steps:
1. Syntax check
When it comes to sending emails, there is a lot of potentials for things to go wrong. One small mistake can easily send your whole message off course. Syntax check is a technology that helps you catch errors in your email before you send it. This can be helpful if you’re not sure whether or not something sounds right, or if you want to avoid accidentally sending an incomplete message.
2. Domain check
It’s always a good idea to check the domain of an email address before you send any sensitive information. domain validation helps you to be sure that the email is coming from a legitimate source.
3. Email ping check
A ping check is a simple test that verifies whether an email address is valid and working. An email verification service that has a built-in ping check will determine the active status of an email.
The Amazing Benefits of Email Validation Services
Email verification tools are becoming increasingly popular as a way to ensure that email addresses are valid and deliverable. There are many benefits to using these tools, including
Fewer bounce rates
A bulk email checker can reduce your bounce rate by checking for valid email addresses before you send your emails. This ensures that your emails are going to real people, and not bouncing back because of an invalid address.
A bulk email list verification tool can save you time and money by preventing bounces, and it can also improve your sender’s reputation. This means that more of your emails will get through to the inboxes of your recipients, and fewer will be marked as spam. You’ll also receive an instant bounce analysis.
Crystal clear insights
An email checker is a powerful tool that can provide accurate insights into an email list. By verifying the accuracy of email addresses, a verifier can help to improve the deliverability of emails and prevent bouncebacks.
Additionally, an email verifier can also provide valuable information about the health of an email list, such as the number of invalid or undeliverable addresses. Giving you crystal clear live data and deep insight into the behaviors of your targeted audience, which can help you curate better, targeted content in the near future.
Fewer spam complaints
If you know the incredible importance of email marketing and how it can be extremely valuable to any business owner, then you know how important it is to have a good reputation.
In order to maintain a good reputation, you need to make sure that your emails aren’t getting flagged as spam. Unfortunately, this isn’t always possible. Sometimes, emails end up in spam folders because of things like incorrect addresses or bad domain names or you’re simply sending them to people who do not want to hear from you.
An email validation service can help reduce the number of spam complaints by verifying the accuracy of email addresses before messages are sent. This ensures that only valid addresses are used, which reduces the chances of messages being sent to spam folders.
Additionally, an email validation tool can also help improve deliverability by checking if there are any issues with the domain name associated with your email address. By taking these steps, you can help ensure that your emails always reach their intended destination and that your email marketing campaigns are producing significant results.
Increased engagement rates.
Email engagement rates have been on the decline in recent years. This is likely due to the increasing amount of spam and promotional emails that people receive on a daily basis.
To combat this, many companies are now using email verification tools to increase engagement rates. An email validator will help you check whether an email address is valid and deliverable. This ensures that only real people are receiving your emails, which in turn increases engagement rates by curating content for a targeted customer avatar.
Protect your sender’s reputation
A sender’s reputation is a score that reflects the quality of an email sender’s IP address. A good sender reputation means that your emails are more likely to reach the inbox, while a bad sender reputation can lead to your messages getting blocked or sent to spam.
There are a few things that can impact your sender’s reputation, including the number of hard bounces you have, the number of spam complaints you receive, and how often your emails are marked as spam. You can also be penalized for sending too many emails in a short period of time, or for using invalid email addresses.
That’s why regularly cleaning up your list using a robust email validation service will allow you to keep your list clean and up-to-date, remove any inactive or invalid addresses and make sure that you’re only sending to people who like to hear from you.
Protect yourself from getting penalized.
Your email service provider will start warning you if your campaign is receiving a lot of bounces and spam reports, and if this keeps happening, they will often blacklist you. In some extreme cases, you might even get a hefty fine to pay as well.
That’s why using an email validation tool will help reduce the probability of you getting blacklisted, because when you have a clean, up-to-date list with active subscribers, bounces and spam reports become a thing of the past, and you’re subscribers open your emails because they genuinely want to hear from you and are not forced to digest your content.
Increased email deliverability
Using an email validation service will not only improve deliverability, but it will also make your emails more targeted and relevant to those who are still subscribed. This will lead to higher open and click-through rates, which will in turn lead to more conversions.
Email deliverability is one of the most important aspects of email marketing, you could have the best marketing team behind you creating winning emails and using the best copywriting practices, and designing the latest, fanciest branding elements but if your emails are not getting delivered to your intended recipient, or landing in the promotional or even worst the spam folder…
Then you pretty much wasted both your time and resources. That’s why taking a step back and taking a deeper look at your deliverability analytics will help you determine whether you truly need to start considering cleaning your email list.
What makes the best email validation service?
With so many email validation services on the market, it can be hard to know which one to choose.
Luckily, there is a specific criterion that you need to look for when choosing your email checker tool. And if you keep these three things in mind, you’ll be sure to find the best email validation service for your needs.
There are a few things to look for when choosing an email validation service. First, it’s important to find a service that can verify both individual email addresses and bulk lists of emails.
There are some people out there with extremely large email lists that have millions of subscribers, and it’s virtually impossible to verify each one of these email addresses.
That’s why bulk email validation services can be extremely invaluable to some people. Because all you have to do at that point is upload your list, run it through the verification process, and get back a clean, validated list of emails.
On the other hand, there are some people who only wish to verify a single email.
For example, if you find a potential prospect on Linkedin and you wish to email him a cold outreach but you’re not entirely sure whether that email is actually valid or not, and trust me, you don’t want to spend hours crafting that cold email and presenting your offer just for it to land in an undeliverable inbox. That’s where email validation tools that offer singular verification services come in handy
But, that’s not all. If you want to take your email validation process to the next level. You’ll also want to look for this list of guidelines 👇
1. Adaptable to corporate and personal emails
An email validation tool should be adaptable to corporate and personal emails in order to increase your chances of reaching as many people as possible and ensure that communication is properly received by the intended recipient. By validating both the sender and receiver’s email addresses, the chances for the successful delivery of an email are greatly increased.
2. Various verification mechanisms
The email verifier should have many measures. Pick one that uses a range of techniques, such as
Syntax Check
When you send an email, your email provider checks the email’s syntax. This is the process of making sure that the email has all the right elements in all the right places. If there are any errors in the syntax, the email will not be sent.
Email syntax checking is important because it ensures that your email will be delivered correctly. Without syntax checking, your email could end up in someone’s spam folder or be undeliverable altogether.
Domain Check
This is a process of verifying the existence of a domain name. This is done by checking the whois record of the domain name. The domain check technology can be used to verify the accuracy of a list of email addresses.
This process is important because it helps to avoid sending emails to inactive or nonexistent accounts, which can damage your sender’s reputation and deliverability.
This task can be done manually, but it’s more efficient to use a tool like Email List Validation. Simply upload your list and wait for the results – our cutting-edge, highly accurate domain checker will tell you which addresses are valid, invalid, or catch-all.
With a clean, validated email list in hand, you can be confident that your emails will reach their intended recipients and that your sender’s reputation will remain intact.
Email Ping Check
This is a process of verifying an email list to see if the email addresses are valid. This is done by sending a test email to each address on the list and then checking to see if the email was delivered successfully. If the email was not delivered, it is considered to be invalid and is removed from the list.
This process ensures that only valid email addresses are included in the final list.
Integrated to various platforms.
There are many email verifiers on the market, but finding one that is integrated into various email marketing platforms can be challenging. You’d want to look for email validation services that have partnerships and are integrated with various email marketing platforms.
This is going to dramatically make your life much easier, instead of manually preparing, qualifying, and uploading your list, you can simply migrate your email list from your email sender provider to the email validation software and watch the magic happen.
For example, Email List Validation is fortunate enough to be integrated with some of the top players in the email marketing space such MailChimp, HubSpot, Mailgun, Active Campaign, and much more.
Thus, it is infinitely preferable to use an email verifier that is simple to combine with other platforms such as email generation and outreach tools. It will allow you to complete work efficiently.
Finally, think about what features you need from an email validation service. Some common features include bounce handling, spam trap detection, and hygiene checks.
Make sure the email verifier you choose offers the features you need to keep your mailing list clean and improve your deliverability.
Email List Validation: All-in-one Email Validation Service
Salespeople employ cold emailing in B2B sales to reach potential clients. It’s primarily different from email marketing in that the recipient doesn’t expect to receive emails from the sender since they haven’t subscribed to any of your email lists (at least for now)
This makes it even more essential in these instances to double-check email addresses before cold emailing them.
With so much at stake, it’s important to choose an email validation service that offers a high degree of accuracy and reliability. And Email List Validation offers just that.
Email List Validation
Email List Validation is a cutting-edge email validation service with a foolproof user interface that integrates with dozens of email marketing service providers and allows you to check your email list in bulk.
We focus on automating the email verification process and making it as seamless and efficient as possible so you can focus on your business. We support a variety of email marketing providers such as HubSpot, Mailgun, Active Campaign, MailChimp, and much more.
What’s great about Email List Validation is that it detects invalid addresses, temporary emails, duplicate emails, and spam traps and also removes hard-bounced and duplicate emails, and verifies syntax errors in just minutes with a verification process, making it one of the best email verification tools in the market today.
What are some of Email List Validation’s best features?
- 99% Accuracy – once you verify your list with Email List Validation, you never have to worry about your email deliverability. Our algorithm weeds out every single spam trigger, invalid email, and hard bounce and gifts you a pristine list full of valid leads.
- Complainers verify – eliminates all email addresses matching our Complainer Database.
- Secured – your data is protected with high-level encryption. Under any circumstances, it won’t get lost, tampered with, or misused. We are GDPR compliant too.
- Syntax verifier – checks for any invalid syntaxes and immediately removes them.
- Real-time bouncing – sends untraceable emails to any address which can’t be validated using other methods.
- Spam trap removal – gets rid of any sketchy emails that could be Spam Traps.
Pricing at Email List Validation
Email List Validation offers both pay-as-you-go and monthly billing plans. All you have to do is choose the number of emails you need to validate and sign up for a free account and you can also receive a quote if you want to pay monthly.
Pay-as-you-go rates start at $0.0007 per email for up to 5 million emails and can go as high as $0.0076 per email for up to 2,500.
If you have more than 1 million emails to process you can start by contacting Email List Validation’s sales team for custom enterprise pricing.
Key Takeaways
if you want your email marketing campaigns to be successful, then you must strive to do everything in your power to finish piecing up the complex digital marketing puzzle, and that includes using a reliable email validation service to validate your email list. Having non-existent or inactive email accounts on your list can only hamper your growth and even cost you money.
This process will ensure that the addresses on your list are active and deliverable. Once you have a clean, valid list, you can confidently send your emails knowing that they will reach their intended recipients.