Are you struggling to get your email subscribers to take action? Do you want to increase your click-through rates and conversions? If so, you need to focus on creating the best email CTAs. In this guide, we will cover everything you need to know about email CTAs, including the best practices, examples, and tips for creating effective CTAs that drive results.

What is an Email CTA?

best email cta

An email CTA (call-to-action) is a button or link that encourages the recipient to take a specific action, such as clicking through to a landing page, making a purchase, or signing up for a newsletter. CTAs are essential for email marketing because they help to drive engagement, conversions, and revenue.

Best Practices for Email CTAs

Here are some best practices to keep in mind when creating email CTAs:

  • Use action-oriented language that clearly communicates the benefit of clicking the CTA
  • Make the CTA stand out visually with contrasting colors and clear placement
  • Keep the CTA short and sweet, with no more than 5-7 words
  • Use urgency and scarcity to create a sense of FOMO (fear of missing out)
  • Test different CTAs to see what works best for your audience

Examples of Effective Email CTAs

Here are some examples of effective email CTAs:

  • ""Shop Now"" - encourages the recipient to make a purchase
  • ""Download Now"" - encourages the recipient to download a resource
  • ""Learn More"" - encourages the recipient to click through to a landing page
  • ""Limited Time Offer"" - creates a sense of urgency and scarcity
  • ""Join Now"" - encourages the recipient to sign up for a newsletter or membership

Tips for Creating Effective Email CTAs

Here are some additional tips for creating effective email CTAs:

  • Use personalization to make the CTA more relevant to the recipient
  • Include social proof, such as customer reviews or ratings, to build trust and credibility
  • Use A/B testing to optimize your CTAs for maximum results
  • Make sure the CTA is mobile-friendly and easy to click on a small screen
  • Use a clear and concise message that aligns with your overall email marketing strategy


Creating effective email CTAs is essential for driving engagement, conversions, and revenue. By following the best practices and tips outlined in this guide, you can create CTAs that stand out, drive action, and deliver results. Remember to test different CTAs and track your results to continually optimize your email marketing strategy.