How to reduce email bounce rate?

For an email marketer, one of the most commonplace issues is to reduce the email bounce rates, such that the emails actually reach inboxes. In the case of an email marketing campaign, communication with the customer is the very foundation. High bounce rates could limit your reach in this regard.

For an email marketer, one of the most commonplace issues is to reduce the email bounce rates, such that the emails actually reach inboxes. In the case of an email marketing campaign, communication with the customer is the very foundation. High bounce rates could limit your reach in this regard.


Let’s define the email bounce rate

The percentage of emails that are not delivered from your campaign is the email bounce rate. An email bounce may be either soft or hard.

Soft bounces

It is temporary issues that cause soft bounces. A few examples of temporary issues are bounces associated with inbox quota issues or greylisting. When an email id has greylisting enabled, it results in a soft bounce.

Hard bounce

When an email is sent to an email id that is invalid or does not exist, it results in a hard bounce. A few of the other cases that result in a hard bounce is when you type an email address incorrectly or send a mail to an outdated email id that does not exist.

In such cases, a sender receives a Non-Deliverable Report (NDR). This is also known as bounce email.

We today live in a modern world wherein technology is in a constant state of evolution. Email ids have a life and the lists degrade incessantly because users frequently shun the old id and start using a new one. Correspondingly, it is not possible for an email marketing campaign to have a zero bounce rate.

Still, a sender should put in efforts towards ensuring that they have solid bedrock for their campaign’s future. This helps ensure that bounce rates stay as close to zero as possible.

A normal bounce rate

Email bounce rates, both soft and hard characteristically vary by the industry. Overall, a bounce rate of around 2% is considered to be the average.

If a marketer comes to realize that the bounce is reasonably above the mentioned figure of 2%, he may be required to put in some work over the matter.

What makes a high bounce rate undesirable?

Several serious problems could be caused due to a high bounce rate. They may render repercussions over marketers’ email marketing efforts in the future.

When the bounce rate is high, it may reduce a marketer’s sender score. Recipient mail exchanger (MX) servers may raise red flags. MX servers, upon noticing large scale repeat bounces may forward your emails to spam filters. This negatively impacts the deliverability.

Any emails that you send to MX servers in the future may be filtered in entirety. So, even your loyal subscribers won’t get access to your marketing materials.

High bounce rates should not be ignored to prevent blacklisting.

Ways to reduce email bounce rates

We now have an understanding of email bounce and its types. We can bring our focus over critical matter in the same regard – the way to reduce email bounce rates.

By following the tips mentioned below, a marketer is empowered to reduce bounce rates over his email lists. The deliverability is more and the ROIs are higher as well.

email bouncer

1. Double opt-in

Implementing a double opt-in is a preventive measure that safeguards against high bounce rates and ensures high deliverability. This works for your email newsletters and integrates our path-breaking email validation technology into your apps/websites.

In case you are a software developer, a replacement to Email List Validation’s advanced email validation from your basic syntax validator is fast and easy. The integration with our secure API is accomplished in merely a matter of minutes. It is enabled by our open source SDKs, which are free as well.

2. Your initial email campaign should not be used as a way to clean up your list

Validation through trial and error is best avoided. Numerous marketers nevertheless attempt to do the same. This is frequently the case when we consider newbie marketers.

They occasionally use a unique methodology for figuring out bad email ids. They first send a test email to the id. If the email happens to bounce, they flag the email id on their list.

Email Service Provider is not meant to act as a list cleaner. Instead, a marketer should use an email validation service to clean email lists.

When you use a clean email list to send newsletters, it keeps your sender reputation good. You would not be required to spend time later over improving your sender reputation.

It is modern computing tools and artificial intelligence that helps us validate email lists fast at Email List Validation. We do the needful without sending out any emails. This not just keeps the bounce rates low, but safeguards your sender reputation as well.

3. Clean your list often to lower bounce rates

When you clean your lists frequently, it reduces bounce rates as invalid or outdated addresses are done away with. Email validation services are of different kinds. A few are syntax validators while others are advanced software.

Our email-validation services are Email List Validation goes beyond checking validity issues. Instead, they go on to check over 20 validity issues. Additionally, they flag risky, spam, and invalid email addresses such that these can be removed from email addresses before you hit send.

When cleaning the email list regularly turns out to be a routine task, the delivery rates reach their highest points and boost ROIs.

4. Your email shouldn’t look like spam

This is a basic consideration, but achieving the task is a matter of wonder. The right way to achieve it is to not just first set an email list, and then forget about it. The operation of spam filters is simple. They check out if your email looks like spam, or not.

Hence, it is important for a marketer to ensure that his template stays updated. It shouldn’t involve any characteristics that make it appear like spam.

Spammers incessantly transform their tactics. The filters are also correspondingly required to change.

With the passage of time, marketers should also use varied tools that help ensure that emails do not appear like spam and are not marked as spam. They will have a better idea about the changes that they need to introduce in their emails.

As a marketer, you can reduce email bounce rates. For the same, it is important to understand email bounces, the difference between hard and soft bounces, and verifying your list with Email List Validation, as we have discussed in this article. One can then reduce email bounce rates, and get more opens and conversations.

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